Sugoi Kid, formerly known as Sugar Kid, is now a Japanese-inspired food shop that offers a unique dining experience. SugarKid’s history with Lao Ban Soya Beancurd is rooted in the founder, Mr Li Fung Wan’s commitment to preserving the secret recipe that has been passed down from his father. A dedication to quality led SugarKid to be rebranded Sugoi Kid (すごいキッド), which means “Awesome Kid” in Japanese, a reflection of its mission to promote a healthy lifestyle inspired by the Japanese attitude to food. The brand’s goal is to provide customers with an “awesome” and “great” food experience, and it’s excited to welcome everyone to its new food shop, offering healthy salads and delicious soy desserts. In March 2023, Sugoi Kid will be opening its doors to the public, and customers can expect to find a variety of delicious soy-based desserts, and a healthy salad bar. The brand’s unique menu and commitment to using fresh, high-quality ingredients set it apart from the rest, and its new brand story promises to be an exciting chapter in the rich history of the Li family’s food industry.
